Digital Marketing

Market Smarter

Get sales growing in the right direction.

Realize success with your own Digital Marketing Operating System to streamline operations, automate campaigns and use data to enhance customer relationships.

Whether it's supporting expensive marketing campaigns, refining our brand identity, or aiding in platform development—including our website and learning management system—ShiftUp consistently delivers excellence.
Heidi Ob'bayi,
Deputy Director, People & Organizational Development

Expand reach

Lead Generation Consulting: Strategies to capture leads that fulfill sales pipeline goals.

Land and expand customers through cross-channel campaigns, go-to-market strategies, and account-based marketing. The result of our collaboration is alignment around a revenue roadmap. We equip you with viable strategies to optimize processes and workflow at each stage of your pipeline to drive sales.

Cross-Channel Advertising: PPC campaigns to attract buyers on Google, Instagram, Facebook, and LinkedIn.

We deliver customer engagement and conversion by combining marketing savvy with analytical ingenuity and innovation. Our team of PPC experts can deploy ads on specific platforms or manage OmniPPC campaigns. We continuously monitor and optimize your campaigns for performance with A/B testing, keyword refinement, and ad placement adjustments.

Maximize Inbound

SEO & Content Marketing: Strategies that ensure your website attracts the right people at the right time.

From elegant, CMS-enabled marketing websites to complex custom development projects, ShiftUp offers a full-stack suite of services to activate your brand and expand your online presence.

  • SEO Strategy Development
  • Keyword Research & Targeting
  • On-Page SEO Optimization
  • Content Creation & Optimization
  • Link Building
  • Technical & Local SEO
  • E-Commerce SEO
  • Continuous Monitoring & Optimization

Engage Connections

Social Media Management: Working together, we clarify your goals and develop a targeted strategy.

Content Creation

We generate high-quality, engaging content that resonates with your audience and drives results.

Community Management

We foster meaningful interactions with your followers, build brand loyalty, and handle customer service inquiries.

Performance Tracking & Reporting

We provide regular reporting on key metrics, so you can see the impact of your social media efforts.

Accelerate Results

CRO & Campaign Analytics: Improve digital asset and campaign conversion rates.

By studying analytics, getting user feedback, and applying best practices, we uncover barriers that prevent conversions and implement changes to overcome them. We monitor what works and what doesn't and deploy tactics to make steady improvements by leveraging:

  • Detailed Analytics & User Insights
  • A/B Testing & Multivariate Testing
  • User Experience (UX) Optimization
  • Landing Page Optimization
  • Conversion Funnel Analysis
  • Persuasive Copywriting