Brand Development
Define your value. Own your space.
We build brands from the insight out to activate your vision, amplify your voice, and connect with your audience.
Clarify
Strategy
Part research and part instinct—we work with you to uncover that elusive 'blue ocean' space that sets you apart and helps chart a course toward growth and impact.
- Shift Session
- Brand Discovery
- Market Research
- Brand Architecture
- Brand Positioning
- Brand Culture Compass™
communicate
Value
We engineer messages and content to build trust, create understanding, and express your authentic brand voice.
Foundational Brand Messaging includes:
- Deep Connector™
- Naming & Tagline
- Message Framework
- Trust Playbook™
- Copywriting & Editing
- Content Strategy
This new brand identity has definitely helped us grow up as an organization and move forward in fundraising and afterschool work.
~ Delphi Locey,
Development Coordinator, Schools Out Washington
Development Coordinator, Schools Out Washington
ShiftUp builds brands with originality and consistency – the cornerstones of differentiation. Our essential suite of tools will guide, visualize, and energize your brand as you grow forward.
Culture Compass
The Brand Culture Compass is a simple but powerful visual tool that helps keep your brand on course by concisely illustrating your vision, voice, and values.
Deep Connector
The Deep Connector helps you communicate your value to the outside world. It defines the core language/concepts that will most profitably connect your organization to your market.
Brand Manual
The Brand Manual is an essential reference that helps ensure visual and verbal integrity across teams, marketing channels, and touch points.
Trust Playbook
The Trust Playbook is a comprehensive yet flexible framework that guides internal and external communications. Use it to get your people on the same page and bring clarity to your most critical marketing endeavors.