After 1.5 years of planning a merger between the largest privately held home care companies in Washington State, it was time to develop the name, brand, marketing strategy and unite company cultures.
Achieving the right name for the organization started by aligning the unique brand cultures of each company into one. Once the Family Resource Home Care (FRHC) name and visual brand were established, an employee engagement program was rolled out to introduce the new CEO’s company vision. The activation strategy to launch Washington’s largest home care company was a huge undertaking that included a multi location brand identity and marketing collateral system featuring an integrated website.
Creating a high-performance culture as part of the brand transformation process was key to accelerate a successful merger and acquisition plan to position FRHC as one of the top 5 privately held home care companies in the nation.