Brand Development
Define your value. Own your space.
Branding isn't about telling people what they should think about your company; it's about showing them what you think of it. A thoughtful, purposeful and authentic brand is a great demonstration of how much your people care about what you're doing, and the people you're doing it for: your customers. ShiftUp builds brands with originality and consistency, the cornerstones of differentiation. People respect and connect with a brand that is a genuine expression of your values and actions, as well as the shared experience we call culture.
Brand Positioning
Part research and part intuition, finding that elusive 'blue ocean' space for your company is an effort that requires both critical and non-linear thinking.
Logo & Identity
See what a durable, unified brand can do, before you jump on the 'brand wagon' with a trendy logo that lacks substance. We design from your culture, values and goals to create a visual identity with heart.
Standards & Stewardship
Ensure brand continuity and integrity across teams and marketing channels with a brand owner's manual that guides the proper application of your brand assets and personality.
